Mapa Jeff at MONCA

Thursday, May 30, 5-8 pm: opening party for Monca's summer exhibit, "Map It Out."


Mapa Jeff's first-ever American regional city map will be on display all of June and July along with works by 30 other artists from all over northern California.

"Chico Iso 1.0"

The compass faces northeast at a tilt sufficient to see the horizons for about 100 miles at its furthest - the purple peaks at top.

At bottom, Chico, all the incorporated city save a few far-out nibbles; the 99 and the railroad frame Chico up like a tapestry loom.

This map is still evolving at the screen. But as a stationary item, it hangs up for close, well-lit, silent inspection. How well do you know your city?

I know it well, let's have a look.


Chico, California Panoramic Map

The first-ever print of this map will be shown at the Museum of Northern California Art (MONCA) in downtown Chico as part of its "Map It Out" exhibition, May 30-July 28, 2019.

A regional perspective, facing northeast, aligns the town with the canyons that send it water.

 Downtown area and lower Bidwell Park.
The central core's many alleyways are shown in yellow.

The Avenues, east and west, with Lindo Channel.
Bike lanes, on-street and off, are purple.

South Campus and the west side, the orchards that survive right next to the urban grid.
The Green Line urban development boundary, which has protected Chico's west side from development, is shown in translucent green.

The compass rose, with a valley oak leaf motif, reveals the isometric tilt of the map.
Chico has never looked quite right in flat, north-facing maps.

Big Chico Creek, the west side, and Ranchaero Airport.

New developments and old orchard lands at the city's northern reaches.
The roads at left are not yet on any map but this one.

Many streets at the northeastern end of the city are also new to any map. To capture the outer grids, I bicycled across building sites with a GPS tracker.

The neighborhoods along Lindo Channel Greenway, which flows with water only in the rainy season.
Each pink cross represents a church. Chico's one synagogue and one Islamic center are also represented.

Upper Bidwell Park, Canyon Oaks, and California Park stretching into the hills.
Private, gated streets are noted in faded red. Private streets that are open to the public are light blue.

Chapmantown is still not annexed to the city though it is surrounded by it.
This map shows the current city boundaries in precise detail, with small pockets of Butte County jurisdiction often peppering plots on the same block.

Outer Park Avenue, the Meyer industrial area, and the Comanche Creek Greenway.
A century ago, a railroad linked Stirling City (shown on this map) via the present Skyway all the way into Chico via what is now a long hiking/biking path shown at center right.

Paradise and Magalia, up the slope via the Skyway.

The peak of Mount Lassen, visible at the upper left corner, is 55 miles from Chico.

Lake Almanor and its towns are also featured in the distance.

See this map May 30-July 28, every Thursday through Sunday, 11 am to 5 pm.


Adios, Amazon

As of February 9, 2019, Mapa Jeff maps will no longer be available on Amazon.
(They may instead be ordered from my online store.)

After three years of paying this company's steep fees to sell my maps, I have decided that my volume of sales there is not worth it - and I plan to do what I have done from the beginning, which is rely mostly on word of mouth.

It would be most useful to small entrepreneurs and craftsmen all over North America to have reasonably-priced access to an online marketplace that had anywhere near the reach of Amazon. And indeed, there are alternatives to buying on Amazon for most of the products one seeks.

However, this one company, having pioneered the online retail space a quarter-century ago, now dominates it completely across almost every sector of retail merchandising and many services too.

There is a reason Jeff Bezos, the company's founder, is the richest man on earth and has enough money to launch vanity projects such as tourism to outer space.

Part of that reason is that I, the one-man-band of fine art maps of Mexico, was paying 30% of every sale on the site (including the postage portion) to Amazon, along with a $40-per-month fee simply for the privilege of being on the platform at all.

So, Mr. Bezos: Have a nice trip.

I urge everyone who values the part that small publishers, retailers, and entrepreneurs play in our society and economy to boycott Amazon and take your business elsewhere. I have already written to Members of Congress who have shown interest in initiating anti-trust actions against this monster of a company. It needs either to be broken up or to have its position in the economy shrunk down to a reasonable size by force of law.

In the meantime, I'd rather sell fewer maps and retain my integrity. It's what I've always done: Focus on the art, and be grateful for the interest and delight that my customers have always expressed when they encounter my work.

I do it for you - in the hope (and confidence) that knowing exactly where you are, while out traveling somewhere new, is a wise investment.


Puerto Vallarta 6.0

Foldable Portable Walking Map of Puerto Vallarta Centro/South Coast 
Edition 6.0, November 2018

More condos, villas, and resorts than ever, updated 11/18.
And I freshened up the oceans... something got very purple on my last print.

Thumbnail map from the cover plate.


Mapa Jeff's Cabo Corrientes Roadmap 2018

A whole new look.
Incorporates Mapa Jeff's latest shore/sea techniques;
Quality of roads visible in the sketched lines;
Inlay of rural dirt roads within their hills and valleys;
Hints of the 5000' trough out in the Bay of Banderas.
On side B, how to navigate 13 key pueblos, in detailed miniature maps.
Mapa Jeff maps. Only on paper. Because paper doesn't crash, and neither should you.

This title available after Jan. 20, 2018.
Visit Mapa Jeff's online store/gallery.

Amazon will have this title too, but the artist wants it known that he views Amazon as the Empire, and wishes to strike back. (The 30% of his gross that they take just for being there in the transaction really raises his lightsabers sometimes!).


Yelapa Walking Map 2018

He's a bit testy about it because it might keep you from meeting him somewhere out on the trail one night for a bite!
Available at Café Bahía on the town pier, and by mail order in the US and Canada. (TWO FOR ONE SPECIAL WHILE SUPPLIES LAST.)
Bulk discounts are available in Yelapa for those who wish to sell the maps at retail. They are sized to display in any standard CD case.
Contact Carolyn Songin.

SIDE A: The little cove with many worlds within it... all laid out for easy navigation and quick visual understanding. This year's theme is BLUE. Like the water, get it? Yelapa is rumored to have water here and there...

SIDE B: Pueblo closeup with more guesthouses; updated tourist tips; and upper-waterfall directions. As for the upper-upper waterfall, and the many upper-upper-uppers, you'll have to rent a horse and provide me the intel for a future map of Greater Yelapa.

The Pueblo. There is now a gym, believe it or not. I got my exercise trying to wrestle bamboo wind shelters into place on the back of my terrace. More exercise when the April rogue winds ripped them off and sent them soaring up the canyon.

El Paso, also known as "Upriver" – though the river goes up, well, pretty much for days. More and more guests are taking guest houses in the beautiful hills and trails of this area. Don't miss out on El Manguito's chicken soup!

The beach with its row of restaurants, plus other goodies. Day trippers should alight at the pueblo, get this map, then make their way to the beach for an afternoon boat to lift them off when they're done. Or totter over to the pier, if you're too tipsy to haul your hips onto a panga in the surf.

The Point, where a bit of a hike gets you to the quietest, oceany-est part of town. Rumor has it that a very tony resort hugs the slopes with little umbrellas and infinity pools...

The Pueblo in mini, with major landmarks, like the Yacht Club, which really doesn't host yachts - it's one of many insider jokes around here. You'll catch on. You'll even know where to find Shit Creek, up which Jeff himself once lived.

Tips for the wise. New one this year: Bring a travel surge protector if you want your fancy phone to come home without PTSD. Mapa Jeff has lived this. Recently. Electricity, how 20th century! The grid hates it here.

The Upper Waterfall is still where it was, gushing. No changes here - fortunately some things in the Vallarta area don't change. This map series focuses on those things and brings in seasonal details only sparingly.

Mapa Jeff maps have no commercial tie-ins, no paid advertising, and owe nobody anything but a pretty picture. They are the work of one devoted artist who guarantees there will be changes on the ground before this map even grows cold from the printer. It's your ass - watch your steps and travel prepared. Becuase if you rely on GPS to get around Yelapa, you're screwed.

But you can call me at +1 530-624-6351 when something goes wrong and I'll help you get back to civilization and provide maybe some therapy.