Adios, Amazon

As of February 9, 2019, Mapa Jeff maps will no longer be available on Amazon.
(They may instead be ordered from my online store.)

After three years of paying this company's steep fees to sell my maps, I have decided that my volume of sales there is not worth it - and I plan to do what I have done from the beginning, which is rely mostly on word of mouth.

It would be most useful to small entrepreneurs and craftsmen all over North America to have reasonably-priced access to an online marketplace that had anywhere near the reach of Amazon. And indeed, there are alternatives to buying on Amazon for most of the products one seeks.

However, this one company, having pioneered the online retail space a quarter-century ago, now dominates it completely across almost every sector of retail merchandising and many services too.

There is a reason Jeff Bezos, the company's founder, is the richest man on earth and has enough money to launch vanity projects such as tourism to outer space.

Part of that reason is that I, the one-man-band of fine art maps of Mexico, was paying 30% of every sale on the site (including the postage portion) to Amazon, along with a $40-per-month fee simply for the privilege of being on the platform at all.

So, Mr. Bezos: Have a nice trip.

I urge everyone who values the part that small publishers, retailers, and entrepreneurs play in our society and economy to boycott Amazon and take your business elsewhere. I have already written to Members of Congress who have shown interest in initiating anti-trust actions against this monster of a company. It needs either to be broken up or to have its position in the economy shrunk down to a reasonable size by force of law.

In the meantime, I'd rather sell fewer maps and retain my integrity. It's what I've always done: Focus on the art, and be grateful for the interest and delight that my customers have always expressed when they encounter my work.

I do it for you - in the hope (and confidence) that knowing exactly where you are, while out traveling somewhere new, is a wise investment.


Puerto Vallarta 6.0

Foldable Portable Walking Map of Puerto Vallarta Centro/South Coast 
Edition 6.0, November 2018

More condos, villas, and resorts than ever, updated 11/18.
And I freshened up the oceans... something got very purple on my last print.

Thumbnail map from the cover plate.


Chico, California: Isometric Street Atlas

Each green place marker on the Google Earth screenshot above represents one page of a 40-page street atlas of Chico, California I'm developing this summer. (Ahem: Starting to develop.)

Why Chico? Well, why not? This is where I am going to be for the rest of my days as an American citizen. I owe it to a couple of lost emergency-service personnel sometime in 2028 to make sure a few hundred actual maps of this place survive (laminated, durable, and coil-bound) a future that looks grim sometimes, even from out on a bike in this still-well-watered agricultural/university bubble 90 miles up the delta breeze from Sacramento...

So here's the plan... I'm compiling a basic line drawing at an isometric angle to the horizon, each plate zoomed in to a couple thousand feet facing roughly northeast (depending on which way the street grid needs to be oriented to make an orderly frame), and will in the end have at least 40 plates in the book, with a fronistpiece (probably the cover itself, on hard laminate) that divides it all up subtly in semitransparent frames. If this gets too heavy, I'll just go by the names.

Every plate has a name based on the principle road, historical neighborhood name, or landmark closest to its center. Most will be named after roads: Meyer. Pine. Shasta. Eaton. The central area will be a four-page centerpiece: Mangrove, Enloe, CSU, Plaza, Ivy.

The atlas will be sized and designed to be propped expeditiously and conveniently on the passenger seats or dashboards of delivery vans; ambulances; fire crews; service vans to the elderly...


The Bidwells left behind a delightful, compact, still-intact downtown nestled against the shores of a creek that bears their name, and the gigantic public park where the first Robin Hood film was shot in 1930s. The entire central city is crisscrossed by unnamed alleyways - some densely grown in with weeds, some piled up with trash, some paved and noted one-way, many hooked up to the backs of commercial complexes. Many are gorgeous little Kansas postcards of benign neglect and tall trees.

The city has exploded in the past 25 years with new developments, some great, others rather stingy on parks. But most of the newer parts of the city have very good, very long bike trails that connect the outer areas very effectively with the inner area between Big and Little Chico Creeks, west of the 99.

Bicycle shortcuts are built into all corners of this city. They are not visible on Google. I'm riding them all with a GPS in my pocket. I collect them like some guys collect sports cards.

The other main goal at this point is to provide a clearly visible skeleton map of the paved, vehicle-accessible lanes of every apartment complex, hospital, retail zone, etc.


Mapa Jeff has been making and publishing maps of the western central Pacific resorts of Mexico for over 12 years.

Not too surprisingly, the summer backstreets around an American town can yield up almost as many secrets and untold names of things as any place in Mexico.

I may or may not ever complete this thing, and it's possible like 60 people will ever see it in my lifetime. (Compared to the literally thousands who have already bought my Mexico maps).
But if one single person's ass gets saved out on a forgotten (by all the best minds of Silicon Valley) alleyway in my toasty, wistful California nut town, I'll drink a toast in heaven anyway.


Mapa Jeff's Cabo Corrientes Roadmap 2018

A whole new look.
Incorporates Mapa Jeff's latest shore/sea techniques;
Quality of roads visible in the sketched lines;
Inlay of rural dirt roads within their hills and valleys;
Hints of the 5000' trough out in the Bay of Banderas.
On side B, how to navigate 13 key pueblos, in detailed miniature maps.
Mapa Jeff maps. Only on paper. Because paper doesn't crash, and neither should you.

This title available after Jan. 20, 2018.
Visit Mapa Jeff's online store/gallery.

Amazon will have this title too, but the artist wants it known that he views Amazon as the Empire, and wishes to strike back. (The 30% of his gross that they take just for being there in the transaction really raises his lightsabers sometimes!).


Yelapa Walking Map 2018

He's a bit testy about it because it might keep you from meeting him somewhere out on the trail one night for a bite!
Available at Café Bahía on the town pier, and by mail order in the US and Canada. (TWO FOR ONE SPECIAL WHILE SUPPLIES LAST.)
Bulk discounts are available in Yelapa for those who wish to sell the maps at retail. They are sized to display in any standard CD case.
Contact Carolyn Songin.

SIDE A: The little cove with many worlds within it... all laid out for easy navigation and quick visual understanding. This year's theme is BLUE. Like the water, get it? Yelapa is rumored to have water here and there...

SIDE B: Pueblo closeup with more guesthouses; updated tourist tips; and upper-waterfall directions. As for the upper-upper waterfall, and the many upper-upper-uppers, you'll have to rent a horse and provide me the intel for a future map of Greater Yelapa.

The Pueblo. There is now a gym, believe it or not. I got my exercise trying to wrestle bamboo wind shelters into place on the back of my terrace. More exercise when the April rogue winds ripped them off and sent them soaring up the canyon.

El Paso, also known as "Upriver" – though the river goes up, well, pretty much for days. More and more guests are taking guest houses in the beautiful hills and trails of this area. Don't miss out on El Manguito's chicken soup!

The beach with its row of restaurants, plus other goodies. Day trippers should alight at the pueblo, get this map, then make their way to the beach for an afternoon boat to lift them off when they're done. Or totter over to the pier, if you're too tipsy to haul your hips onto a panga in the surf.

The Point, where a bit of a hike gets you to the quietest, oceany-est part of town. Rumor has it that a very tony resort hugs the slopes with little umbrellas and infinity pools...

The Pueblo in mini, with major landmarks, like the Yacht Club, which really doesn't host yachts - it's one of many insider jokes around here. You'll catch on. You'll even know where to find Shit Creek, up which Jeff himself once lived.

Tips for the wise. New one this year: Bring a travel surge protector if you want your fancy phone to come home without PTSD. Mapa Jeff has lived this. Recently. Electricity, how 20th century! The grid hates it here.

The Upper Waterfall is still where it was, gushing. No changes here - fortunately some things in the Vallarta area don't change. This map series focuses on those things and brings in seasonal details only sparingly.

Mapa Jeff maps have no commercial tie-ins, no paid advertising, and owe nobody anything but a pretty picture. They are the work of one devoted artist who guarantees there will be changes on the ground before this map even grows cold from the printer. It's your ass - watch your steps and travel prepared. Becuase if you rely on GPS to get around Yelapa, you're screwed.

But you can call me at +1 530-624-6351 when something goes wrong and I'll help you get back to civilization and provide maybe some therapy.